The big five entities bolstering growth of Indian startups

In India's dynamic and burgeoning startup ecosystem, a select group of firms has emerged as a pivotal pillar in fostering growth and success for aspiring entrepreneurs. Beyond the realm of conventional investment, these top five firms play a multifaceted role in supporting startups across various crucial dimensions. From addressing intricate legal matters and providing strategic marketing and PR guidance to facilitating acquisition of skilled workforce and offering comprehensive business solutions, these firms contribute significantly to the holistic development of startups in India.

Let’s delve into the essential services provided by these organizations, unveiling how their expertise has become instrumental in nurturing the growth of the country's startup landscape.

Keka is the leading HR tech platform in India for small and medium-sized companies with 20-5000 employees. The company started as a workforce of five to eventually become a stellar team of 550+. From automation of people processes to creating an engaged and driven culture, Keka is everything businesses need to build a good-to-great company. Keka streamlines and automates payroll, recruiting, leave and attendance, performance management and more with ease. It has managed to leave an indelible mark with a reach of 6500+ customers across various sectors, including IT services, pharmaceuticals, manufacturing, professional service organizations, accounting, taxation, fin-tech and others. It currently runs the payroll of 1.5M employees across the world.

A comms-tech firm unleashing the power of new media, Value360 Group is your key to unlocking success through meaningful, credible, and integrated communication. After strategic brand building for both market-leading and emerging businesses, we are proud to see several of our partners making a place for themselves in the coveted Unicorn Club.

Talking to Bizz Buzz, Dr Nishat Afzal, Communications Manager at Keka HR, says, “In today's fast-paced business landscape, startups are the engines of innovation and growth. At Keka, we recognize the immense potential of these dynamic ventures, and believe that fuelling their success through cutting-edge HR technology is vital. As the country’s leading SME HR Tech firm, we understand the unique challenges startups face - from attracting top talent to fostering a thriving company culture- as we have once been in their shoes. By empowering startups to streamline their human resources processes, we intend to enable them to focus on what truly matters - people and innovation.”

With Keka's intuitive platform, startups can effortlessly manage payroll, automate HR workflows, and cultivate a positive employee experience. Our data-driven insights provide intelligence required to make informed decisions, while the tools adapt to the evolving needs of growing businesses together, he said.

Treelife, a multi-disciplinary legal and finance firm understands the unique challenges faced by India's thriving startup ecosystem. They specialize in providing the essential guidance and support that startups require to thrive backed by team of lawyers, chartered accountants and company secretaries from top firms. They are an end-to-end legal and finance firm that has catered to over 1000 players within the startup ecosystem. Unlike other legal and finance firms, they boast of a multi-disciplinary team with deep-domain expertise, dedicated to providing a speedy experience, accountability and support for startup founders and investors.

Garima Mitra, co-founder of Treelife, says, “Amidst the challenging startup landscape, where 90 per cent of them face failure within the first five years due to lack of accessible regulatory and legal advice, the significance of legal and finance consulting cannot be overstated. Providing invaluable guidance, this support system empowers startups to navigate complex regulations, make informed financial decisions, and lay a robust foundation for sustainable growth.

KREDX Consultants offers top-tier funding solutions to support innovative business ideas. “As a reputable financial services platform in India, we work with a vast network & financial partners nationwide and internationally. Our cutting-edge tech network product enables us to connect with thousands of businesses throughout India and provide them with the most suitable funding options,” say the top officials.

A smart integration platform as a service (iPaaS) that connects applications, data sources and technologies under one single platform. It enhances efficiency for startups by connecting applications, data sources, and technologies under a single platform. This effectively eliminates the need for time-consuming manual data exchange between various applications and systems.

With APPSe CONNECT's automation capabilities and ready-to-use integration packages, startups can seamlessly connect multiple applications, optimize workflows, and reduce operational bottlenecks. The platform's user-friendly approach allows startups to swiftly navigate the digital landscape, while significantly enhancing productivity, and fuelling their growth journey.